When a group of affiliated licensees forms a team within the brokerage and the firm holds a license while the team does not, whose name must appear in all advertising?

• A. XYZ Team
• B. ABC Real Estate
• C. The individual licensee's name
• D. The supervising broker's name

Answer: (B)

The essential rule is that advertising must identify the licensed entity responsible for the license. When a group of affiliated licensees forms a team inside a brokerage and the team itself does not hold a separate license, the advertisement must display the licensed brokerage’s name. This makes it clear to the public which entity is licensed and under whose supervision the licensees operate. Using the firm’s name ensures compliance and avoids implying that the team is a separate, licensed firm. The individual licensee’s name by itself isn’t enough to identify the responsible licensed entity, and the team name alone could be misinterpreted as a separate firm. Therefore, the firm’s name must appear in all advertising.