In advertising by a team affiliated with a brokerage that does not hold a firm license, whose name must appear in all advertising?

• A. The Team's name
• B. The Firm's name
• C. The Principal's name
• D. The City name

Answer: (B)

Advertising in real estate is tied to the licensed entity responsible for the sale. In Washington, the license is issued to the brokerage firm, and every ad must clearly identify that licensed brokerage so the public knows who is accountable for the transaction and subject to licensing rules. If a team operates under a brokerage that doesn’t hold a firm license, the ad must still display the firm’s name—the licensed entity—so the advertisement points to the correct, legally responsible organization. The team name can be used for branding, but it cannot replace the firm’s name in advertising. The principal’s name or the city aren’t the required disclosures for this purpose.